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Search engine optimization is one aspect of search engine marketing and it is fundamental to building a lasting online presence.
What is Search Engine Optimization (SEO)? - Search engines and visitors are looking for the same thing. Quick, relevant results to a phrase or term entered into a search engine by a visitor so Search Engine Optimization (SEO) is about optimizing the content of your website so that searchers and search engines are directed to your site and not your competitors.
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